13 principios sobre Experiencia de usuario

Robert Hoekman Jr., autor del libro Designing the Obvious, escribía hace unos meses una lista de 13 principios, máximas o creencias sobre el valor de la estrategia de la Experiencia de Usuario, el diseño y los diseñadores.

Me parece una lista muy buena que conviene tener a mano. Algunos de estos puntos son realmente muy oportunos en los tiempos que corren.

Estoy convencido que todos ellos expresan parte de la esencia de la Experiencia de Usuario pero me quedo especialmente con los cuatro últimos. Incuestionables.

  1. User experience is the net sum of every interaction a person has with a company, be it marketing collateral, a customer service call, or the product or service itself. It is affected by the company’s vision and the beliefs it holds and practices, as well as the service or product’s purpose and the value it holds in that person’s life.
  2. User experience is strategic. It begins with an idea intended to improve the lives of its users, and continues through every moment of the customer lifecycle, from attention to abandonment and beyond. It is driven by a vision that guides and justifies every design decision.
  3. Every detail of a company and its services and products says something about it. User experience strategy and design ensures that these messages are put forth with intention and purpose. Design extends into each and every detail, and each and every detail can indeed be designed.
  4. User experience is a process of discovery, vision definition, strategy, planning, execution, measurement, and iteration. It requires flexibility, and a willingness to be wrong until you are right.
  5. Great products and services require bravery. Design puts a shape to your courage.
  6. A great service or product is rarely the mere logical result of research. Most often, it is the result of a brave belief that what you are doing will change the world, and a determination to do it well.
  7. The solvers of the world’s problems will be those who apply their skill, talent, knowledge, and experience to design and redesign the world around us. Whether they call themselves designers or not, the creators of the future will be those who design.
  8. The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to “make the invisible visible” (Hillman Curtis) — to pull treasure out of nothing, to pull value out of vapor.
  9. The job of a designer, just like a writer, is to twist and stretch and shape a conceptualized piece of work over and over again until it becomes the masterpiece the world needs it to be.
  10. Designers do not act on opinion, but insight. They do not mandate, but educate. While the best decision can often only be based on the best guess, designers inform their instincts every single day so that these guesses may be right.
  11. Designers enable companies to change the world, define the future, create value, and make a ton of money, and there is endless evidence of this fact.
  12. An experience can not be designed, but it can be influenced. A designer’s job is to be the influencer.
  13. Designers do not manage. They lead.

 

“User experience” y “UX” en el Oxford Dictionaries

Podríamos considerarlo un hecho irrelevante, anecdótico o pasajero pero está bien saberlo y darlo a conocer. En el mes de agosto el Oxford Dictionaries Online actualizó su diccionario online e incluyó en su vocabulario, entre otros, los términos “user experience”, “UX” y “UI”.

user experience
noun
the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use:
if a website degrades the user experience too much, people will simply stay away.

UX
noun
short for USER EXPERIENCE.
the UX is absolutely seamless and users prefer that.

UI
noun
short for USER INTERFACE.
a cross-platform UI

De acuerdo, es el mismo diccionario que define “user” en su segunda acepción como “a person who exploits others”. Pero tiene el detalle de comenzar a hacer uso del concepto “experiencia de usuario” en la misma nota de prensa donde lo reconoce. Un guiño solidario y cautivador.

“The rich variety of new words from all manner of sources and levels of formality – popular culture, science, technology, politics, etc. – is striking in this update. I hope you enjoy our choices for inclusion: all carefully researched from evidence of the part these words, phrases, and acronyms currently play in our language. Oxford Dictionaries Online is an innovative free dictionary and language reference service and, with its regular updates, we aim to add more and more value to user experience.”

 

Máster en diseño en pantallas

Ya está disponible toda la información sobre el Máster en diseño en pantallasDesign On Screens, un nuevo postgrado oficial relacionado con el diseño gráfico y de interfaz para nuevos dispositivos, que celebra su primera edición en la Facultad de Comunicación de Salamanca.

Máster en Diseño en pantallas

Cuenta con la colaboración de conferenciantes, profesores y profesionales de diversos ámbitos del diseño con el objetivo de dar a los participantes una completa perspectiva en su formación sobre nuevos dispositivos, soportes y pantallas.

“El objetivo es formar profesionales del diseño gráfico que, desde la comunicación, lleguen hasta la frontera de los desarrolladores informáticos”, aportando soluciones gráficas y de interface que se adapten a la complejidad tecnológica actual o que ayuden a generar buenas experiencias de uso.

Puedes consultar toda la información en la web o contactar con la dirección del Máster para realizar tu inscripción.

Web: designonscreens.com
Twitter: designonscreens
Facebook: designonscreens

“La experiencia es entender la importancia del contexto”

How do you work? How do you choose typefaces for each project? How do you use this particular software? These questions may have valuable answers, but their application is stunted, because each project has different objectives. Moreover, every individual is in a different situation. Many How questions, much to the frustration of novices, can’t be answered fully. Ask an experienced designer about How they work and you may hear, “It’s more complicated than that,” or “It depends.” Experience is to understand the importance of context, and to know which methods work in which contexts. These contexts are always shifting, both because requirements vary from job to job, but also because ability and tendency vary from individual to individual. We each have our own song to sing, and similarly, we each have a store of songs we can sing well.

The Shape of Design – Chap. 1 by Frank Chimero

 

Social Media forma parte de la experiencia de usuario

In my opinion, social media is very much our concern. That is because social media is firmly a part of the user’s experience, and we are user experience designers. The user experience does not occur within a single channel (such as a website or Facebook page). Users move between multiple channels and so all of these channels need to be designed as one consistent user experience.

At the moment, we largely fail to integrate the various channels through which we communicate with our users. Although most social media channels are great at driving traffic to our websites, few websites return the favor to anything at that same level.

Social Media Is A Part Of The User Experience – Paul Boag (Smashing Magazine)

Sesión UX en MeBA en Zaragoza

El Máster en Administración Electrónica de Empresas (MeBA) de la Universidad de Zaragoza ha organizado, para este jueves 24 de mayo, una sesión sobre Experiencia de Usuario y administración electrónica que tendré el placer de impartir, gracias a la invitación de su director Alfonso López Viñegla (@cuadrodemando), profesor de la Facultad de Ciencias Económicas y Empresariales de dicha universidad.