In my opinion, social media is very much our concern. That is because social media is firmly a part of the user’s experience, and we are user experience designers. The user experience does not occur within a single channel (such as a website or Facebook page). Users move between multiple channels and so all of these channels need to be designed as one consistent user experience.
At the moment, we largely fail to integrate the various channels through which we communicate with our users. Although most social media channels are great at driving traffic to our websites, few websites return the favor to anything at that same level.
Social Media Is A Part Of The User Experience – Paul Boag (Smashing Magazine)