Algunos buenos consejos sobre Eye Tracking de la mano de Harry Brignull:

[slideshare id=1958853&doc=barcamp-harry-eyetracking-forslideshare-090906083736-phpapp01]

When you see a heatmap for the first time, you are so busy saying “wow!” that you forget to critically evaluate what you are seeing.
It’s easy to feel intimidated. The technology involved is phenomenal.
But this doesn’t mean all research done on an eye tracker is infallible – far from it!